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I've decided to start advertising this site on Google. If you would like to help, I could use suggestions for text-ads to place on Google. The current one is:

Objectivism Online.net

News, discussion, and essays

for rational individuals.

www.objectivismonline.net

If you are interested in supporting our advertising efforts, please donate via the PayPal link on the homepage.

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  • 10 months later...
  • 4 months later...

I don't understand :D why a OO.net still only comes up about 6th in a Google search for "Objectivism". Not enough links from elsewhere to this site? Anyhow, I'm posting about something else...

With all the news about eminent domain, I guess that quite a few people are searching Google for more information. Also, the discussion about the "Souter Hotel" got me thinking: how to expose such people to a truly Objectivist position.

As a test, I created 3 Google ads.

- The first promised an Objectivist viewpoint of Eminent Domain

- The second was worded very neutrally, with no emotion. Other than the URL, the text did not mention Objectivism

- The third was a little more emotional: the title was "Your home next?" Other than the URL, it had no mention of Objectivism

After a day, I found that the first did not get any click-throughs. The second got a 2 click throughs. The third got 9 click-throughs. [At 10 cents per click-through]

If anyone searches Google during the next few days and sees it, look but don't touch :lol: (don't click ) -- not only will it cost me a few cents for you to "find" a site you already know about, but it will also hit the extremely low daily-limit that I set -- after which it will no longer display that day.

The opportunity: The lesson from this is: every now and then, when there is a "hot" issue in the news, on which Objectivism has a fresh perspective, it might be an opportunity for "targeted ads".

The problem is the URL. Originally, I set the ad up so that clicking takes the person to a thread in this forum where the topic was being discussed. However, I plan to change that today, because I figure that the person who arrives there will see a "hodge podge" of all sorts of views. Instead, I plan to link to the ARI's media-release on the issue.

Could there be a potential opportunity where a person following such a link could see a clear and concise Objectivist argument and OO.net gets some publicity in the bargain? I am not sure and I'm guessing that there may not be a good way to achieve (because the average person clicking through is not an Objectivist); still, I thought I'd put this out, in case anyone else had ideas on how to capitalize on a hot news topic.

One possibility that I considered was an EgoSphere blogger who has addressed the issue. Any thoughts?

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I don't understand  :D why a OO.net still only comes up about 6th in a Google search for "Objectivism". Not enough links from elsewhere to this site?

I think you may be underestimating the difficulty of getting a high Google rating. Moving up in the order would probably require hundreds of new links from websites.

One possibility that I considered was an EgoSphere blogger who has addressed the issue. Any thoughts?

I think you have an idea there. We could link to stories by an Egosphere blogger, and include a link to a forum discussion on the topic on each story.

Are you interested in running a Google ad campaign based on your suggestions? I can give you access to the OO.net Google ad campaign, which comes with a $60-$80 monthly budget.

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David,

When I hit OO.net today, I saw the Eminent Domain article on the front-page. I'm going to change the URL of the ad to hit that article. Let's see how it works for a week.

I still have one concern: the vast majority of people clicking on the ad and coming to the forum will be non-Objectivists. So, changing the current OO.net ad campaign might imply "exchanging" click-throughs by those who are interested in Objectivism for click-throughs by those who are not.

The forum is not really designed to make people aware of Objectivism. Instead of simple, coherent articles, a non-Objectivist would find threads where people express a range of ideas. So, concern is whether OO.net can actually benefit by visits from non-Objectivists.

PS: This morning, I noticed that many more ads are coming up on "eminent domain" searches. I guess others are trying to capitalize on this too.

I can give you access to the OO.net Google ad campaign,
I'm curious to see what the Campaign looks like. Can't promise any new ideas.
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  • 1 month later...

Google now allows us to target specific sites.

This post is a request for ideas. Please suggest web-sites that fulfill the following two criteria, please suggest them here:

1) The site uses Google Ads (There'll be something that says Ads by Google )

2) The site is likely to have visitors who would be interested in joining up as (valuable non-troll) members here

What are the Objectivism-related sites you visit regularly? Do they use Google Ads?

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