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I saw this short interview on CNN: https://youtu.be/Tsy3ESLbzAo The host talks to Brian Rosenwald, who wrote a book called Talk Radio's America. Judging from the segment, the thesis is that conservative talk radio hosts are primarily responsible for Trump winning in 2016. Rosenwald argues that over the last few decades, entertaining conservatives like Rush Limbaugh have established an aggressive, anti-liberal style that voters found in Trump. I'm not sure how this explains Hillary winning the popular vote. I guess I'll have to read the book. Personally, I'm still of the opinion that Trump had a better campaign strategy. He wasn't focused on raising dollars. He was focused on winning.