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chuckleslord

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From Logos Pedia:

The first Apple Logo Design was by Ron Wayne, who also co-founded the company. It was rather elaborate in comparison to its later incarnations; as it depicted Newton under the famous apple tree, deep in contemplation. Steve Jobs felt it was a little too intellectual, and that the details were hard to distinguish. For those reasons it was only used on the Apple I.

In 1977 a second attempt at Apple logo design was undertaken by art designer Rob Janoff. The logo design was very simple- an apple with a bite taken out of it, adorned with all the colours of the rainbow, albeit in the wrong order. The symbolism here was genius; the bite symbolized knowledge, as in the Garden of Eden, and was also a play on words, as in computer “byte”. The colors suggested vibrancy and energy, but the wrong ordering of these colors suggested a break from the establishment- freedom, daring and enterprise, sentiments most befitting such a revolutionary technology.

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http://en.wikipedia.org/wiki/Apple_Inc.#Logos

"Another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide.[122] Turing is regarded as one of the fathers of the computer. The rainbow colors of the logo were rumored to be a reference to the rainbow flag, as a homage to Turing's homosexuality." - Wikipedia

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http://en.wikipedia.org/wiki/Apple_Inc.#Logos

"Another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide.[122] Turing is regarded as one of the fathers of the computer. The rainbow colors of the logo were rumored to be a reference to the rainbow flag, as a homage to Turing's homosexuality." - Wikipedia

That unfortunately is an Urban Myth. The logo your referring to was the second one after they had already used the apple in relation to newton. They later went to a second designer (Rob Janoff) for the famous multicolored design. As for the "rainbow flag"(which actually isn't a rainbow) Apple theory; Rob Janoff gave multiple designs with lots of colors and different designs ( including a polished steel version they now use). Steve Jobs selected the multicolored one for reasons I had already stated in a previous post.

The Alan Turing theory is a rather new "urban legend" started by the British press. If you look to the source of your wikipedia reference you'll see that even your reference source claims:

While the Turing link to the Apple logo makes for interesting conversation, it doesn’t appear to stand up under close examination.

Don't get me wrong though. I think Alan Turing was a genius and certainly deserves a memorial as fitting as the Apple logo; however the actual story is nearly as intriguing.

Edited by Rearden_Steel
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