I like how Athol Kay puts it in his blog "Married Man Sex Life". A guy needs to balance alpha/beta male characteristics. Some guys go too far both ways, but the right balance has to be found, depending on the couple. Can be something between 60/40 to 80/20 or more, but the man has to take the lead and that doesn't include being overly emotional in the early part of a relationship. His blog helped me put words to the way I already was acting in my own marriage, and we're fantastic.