Perhaps it would be better if he could be bought that way. The truth is that Bloomberg is a successful businessman who accepts most standard theories put out by standard academics. He's the type who has concluded that too many people are simply too lazy or irrational to do what it right for themselves. He has bought into the idea that government may "help" such people by "nudging" them into better choices, and that this approach does not violate rights. So, he says: "...if you want 32 oz, buy two 16 oz sodas..." knowing fully well that most people won't.
I think of people like Bloomberg as representing the tyranny of the "sensible middle".