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Not to get hung up on ice cream flavors or other sense-perception tastes, but having such preferences for this over that (or that, not at all) has an objective base when one pays it mind, I think. Saying this, because many a time we hear that these are "subjective" tastes and values. One finds out from experience that strawberry is tastier for you than chocolate, or 'agrees' with you better. This might be a minor variation in the arrangement of taste buds specific to you or a digestive system that reacts to chocolate, for all I can tell. (Then if strawberry isn't available, your taste hierarchy might point to the next flavor in line. The category "ice cream" has pleasure-value over the flavor). The major point imo being that this taste and its enjoyment likely has a source in your biological nature and a corresponding value - and that you know it - therefore, is objective and "personal" - not a contradiction. Forcing yourself to eat carrots you heartily dislike over an ice cream treat, that could be subjective and a value-sacrifice (if you weren't starving). Up the line in magnitude to where it really counts, the greater values in your rational, self-full hierarchy maintain their order also, since "you know" them (conceptually) too and wouldn't sacrifice a higher value to a lesser one.