ty
People who hear about Rand for the first time can still dislike her writing style or her 'interview personality' after looking her up. And that's fine; even if you agree with her ideas 100%, you don't have to force yourself to read novels or essays you don't enjoy.
I personally was immediately impressed by Rand's writing when I came across it about 8 years ago with The Fountainhead and loved everything I found after that too. I had not come across any information about her before then.
But I suppose I don't know what proportion of people in general would have that response and what proportion would choose to dislike her, and that's part of deciding what approach to take. I expect that second-handers that look for bloggers or other media personalities to make their opinions for them would generally dislike her because I think that the majority of public opinions about Rand are negative, and I also expect that people like that would make up a substantial proportion of people.
Of the people that come across her and choose to dislike her interview personality or ideas very quickly, I'm doubtful that there's going to be a high success rate in changing their minds.
But I don't know the statistics. Suppose 80% of people are second-handers who dislike her immediately and 20% are not and are open to her ideas, I think you'd have a drastically better success rate focusing on introducing the 20% to her ideas.
If you suppose that 80% of the 20% can be convinced of Oist ideas, and a 20% of the 80%, then it's even in terms of output (16% of all target people are affected by each strategy). But the negative impact of the 80% of the 80% (64% of the total) possibly spreading more negative misunderstandings would make targeting the open-minded 20% more effective.
If it's instead a 50% success proportion with the second-handed 80% then, even with a 100% success rate on the open-minded 20%, it would overall be much more effective to target the message to the 80% (with 40% of the total population convinced vs 20% by targeting the open-minded).
In conclusion, there's some audience research needed to get an idea of which strategy is most effective before heavily committing to any specific strategy.