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INTRODUCTION Book – BECOMING STEVE JOBS: HOW A RECKLESS UPSTART BECAME A VISIONARY LEADER Writers – Brent Schlender and Rick Tetzeli Chapters – 1. Chapter 12: Two Decisions 2. Chapter 15: The Whole Widget About: Becoming Steve Jobs is a biography. Emphasis here is on phases of life that shaped thought process and character, enabling Steve to lead creation of most valuable gadget in mankind’s history. The content book covers ranges from pre Apple years, Apple 2, Macintosh, NeXT, Pixar, iPod, iPhone, Stanford speech, sickness, and iPad to name some. It is derived from people like Steve’s wife Laurene, his close ally Jonathan Ive, one his most productive employees Tim Fadell etc. Style involves writing it in the form of interpretations of these people and some of Brent’s own, when they observed Steve in these phases. The study group focuses on sections of book that specifically deal with iPhone development, and its conceptualization before that. We study about the following: a.) Five projects that acted as input for the “idea of iPhone”. b.) We then move on to next chapter, where specific challenges, related negotiations, demo, initial and later response, plus overall impact of iPhone is discussed. a.) is mostly covered in Chapter 12, and b.) in Chapter 15. To enable greater focus, we will skip some portions of chapter 12. Exact details of sections will be explained in Schedule related post in this thread. Chapter 15 is the core, and will be studied to the fullest. Last week will be reserved for conclusion by the participants. Note: Membership of objectivismonline forum is the prerequisite for participating here. Also please confirm your intent to participate in the thread whose link will appear in 3rd post of this thread. References: Book - http://www.amazon.com/Becoming-Steve-Jobs-Evolution-Visionary/dp/0385347405/ref=sr_1_1?ie=UTF8&qid=1454938114&sr=8-1&keywords=becoming+steve+jobs
Look at your mobile phone, and the mobile phone of people around you. Chances are that these devices will either be iPhone by Apple, or Android based phones from Samsung, Xiomi, Lenovo, or Sony. Small differences between the two types apart, they are overwhelmingly similar in overall look, use and feel. Just ten years back, smart phone market was filled with very different devices. Ranging from Nokia N series phones dominating the product category, to Motorola devices, to Blackberry by RIM. What was that which transformed the mobile devices landscape in a short span of 10 years? Multi-touch technology and software innovations like virtual keyboard were the primary drivers of this world altering change. Taking keyboard hardware out of the picture, and allowing the extra space to be used for better display experience while using the phone. How did these ideas originate? Who were the key people behind these ideas? What were the motivations of these people? What was their background and work experience? How these ideas then transformed into a delightful product? Study-Group is a powerful medium to get in-depth knowledge of subject, and I invite you to study How iPhone was conceptualized and developed. Having spent almost 5 years in various study-groups, I now move on to understand something that deeply impacts many or all of us. Check out next thread to understand how exactly the journey will begin, proceed, and conclude.