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Look at your mobile phone, and the mobile phone of people around you. Chances are that these devices will either be iPhone by Apple, or Android based phones from Samsung, Xiomi, Lenovo, or Sony. Small differences between the two types apart, they are overwhelmingly similar in overall look, use and feel. Just ten years back, smart phone market was filled with very different devices. Ranging from Nokia N series phones dominating the product category, to Motorola devices, to Blackberry by RIM. What was that which transformed the mobile devices landscape in a short span of 10 years? Multi-touch technology and software innovations like virtual keyboard were the primary drivers of this world altering change. Taking keyboard hardware out of the picture, and allowing the extra space to be used for better display experience while using the phone. How did these ideas originate? Who were the key people behind these ideas? What were the motivations of these people? What was their background and work experience? How these ideas then transformed into a delightful product? Study-Group is a powerful medium to get in-depth knowledge of subject, and I invite you to study How iPhone was conceptualized and developed. Having spent almost 5 years in various study-groups, I now move on to understand something that deeply impacts many or all of us. Check out next thread to understand how exactly the journey will begin, proceed, and conclude.