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Kayak Commercial Alluding to Ayn Rand?

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BJLRphotography
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I just saw a Kayak commercial where an individual "Frank Rearden" is casted as a loser who does not adopt a technology (Kayak) and never enjoys the conveniences of its innovative technology. While this would be the opposite of Hank Rearden in Atlas, I wonder if this is a coincidence of the name "Frank Rearden" or if this was intentional by the marketers over at Kayak. Are they taking a jab at Ayn Rand & Atlas? Coincidence? Below is a link to the commercial. Your thoughts??

http://www.youtube.com/watch?v=JjpG0D4WyqQ

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