Meta Blog Posted December 13, 2005 Report Share Posted December 13, 2005 The Economist reports that mainstream corporate America has recently discovered the immense market clout of Evangelical Christians and is starting to pay more attention to this hitherto neglected market segment. A couple of interesting facts from the article:Christian radio has seen its market share expand from 2.2% in 1999 to 5.5% today. The Association of American Publishers reports that the market for religious books grew by 37% in 2003. The definition of religious books is vague--but religious publishing is undoubtedly growing much faster than the industry as a whole.Even if the religious bit of the media industry is still relatively small, it accounts for a disproportionate share of the "mega-hits". The Left Behind series of novels on the end of days has brought in $650m. Bantam Dell, a mainstream publisher owned by Germany's Bertelsmann, has reportedly paid Tim La Haye an advance of $45m for the next series. The... http://ObjectivismOnline.com/blog/archives/000516.html Quote Link to comment Share on other sites More sharing options...
Eternal Posted December 14, 2005 Report Share Posted December 14, 2005 Personally, I can hardly wait for the Rapture to take all the Xtian Fundies away - then we'll all have something to be thankful for... Quote Link to comment Share on other sites More sharing options...
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