Social media, mainstream media, and the concentration of power in big data are creating a crazy left-wing suppression of anything ... well sane.
"Aunt Jemima" is no more. The syrup itself will not change and will be just as delicious, but it will be sold under a new logo and name. (By the way, if sales TANK, this might turn out to be a perfect example of how brand name recognition actually... duh... IS important)
Now buying Aunt Jemima in the past never meant I endorsed