3 The measurement of value
Standards of value, ultimate and operative
Measurement is a root of value just as much as life is. The use of a means to serve an end is not just a case of “does it or doesn’t it”, but instead is often a result of asking how well that entity serves as a means to an end. The magnitude of value that may be attached to something is the answer to that question. Measurement of magnitudes requires a standard to compare something with so as to generate those magnitudes. Therefore, to arrive at the magnitude of value the intended end is thus used as a standard of value. The magnitude is thus a quantitative relationship that exists between the value and the intended end, as measured by the living being. How strongly plants react to sunlight depends on how strong the sunlight is. How likely a lizard is to sun itself depends on how much sunlight there is, what it needs, and what other matters are important. How good the sunlight is will influence whether a beachgoer will go to the beach on any weekend, and also influences which choice of beaches to visit if planning an overseas holiday.
The use of ends as standards of value continues all the way through the means-ends structures to the top. At each stage, a given end is the standard of value for all below it that serves as a means to it, both directly and intermediated by other subsidiary ends. For any given creature, the sum of all its ends is the totality of what it needs to do in order to live as that type of creature. With one class of exceptions we will deal with later, everything that living things do is geared towards the end of continued life. At the top, since life is that ultimate end, life is the ultimate standard of value. For any living creature, all things that may be of value are valued to the extent they are somehow able to serve the life of that creature, whether directly or indirectly.
Evaluation is a regular feature of life because action is a regular necessity for life – but neither does nor need there be an express invoking of life as the ultimate standard every single time a living creature has occasion to evaluate. More critically, creatures other than people can’t do that. Instead, there are just the needs of the moment determined by the ends of the moment, and even for people the broader value of those ends may be present but will be kept in the background. Values do not simply serve the ultimate standard in abstract but do so through serving a particular end as an instance of that standard in action. In any instance of evaluation it is only the particular end of the moment that is, that need be, and mostly only that can be, the operative standard of value. A plant does not concern itself with anything other than the biochemical process of the moment, running genetic programs and processing nutrients in line with it. A lizard is concerned only with occasional triggers for the need to warm up, and pays no mind to the value of the process as such. A beachgoer does not reconsider the value of the idea of a day at the beach in relation to the whole of life each and every time an opportunity to spend a day at the beach arises.
People are different from plants and animals because we can consider the value of the more abstract ends, all the way up to consideration of the entirety not only of our own lives but those of others in relation to us as well. The beachgoer can reconsider the idea of the day at a beach aside from any actual day, and re-evaluate whether going to the beach is important enough when say considering taking up an offer of work at an inland location away from beaches. Here again, however, the idea of the operative standard remains. What happens here is that the operative standard of the moment is just at a more abstract level. When reconsidered it then sets the frame of reference for its use thereafter. This can be taken all the way up to the top of means-ends structures.
It is also the case for people that the entire structure can and should be evaluated and re-evaluated as required. However, the need to do so decreases as the level in a structure that a particular subsidiary end being considered is increases. As circumstances change so must values be reconsidered irrespective of the conceptual level of those values as subsidiary ends in the total structure, but the higher in the means-ends structure that an end is the less frequently it is required to re-evaluate at that level. Therefore it is perfectly fine to re-evaluate higher levels of value-abstraction less often than more concrete levels, so long as they are in fact considered at some stage.
Values are relational, and therefore observable
A value, properly identified, is a real and logically identifiable relationship between a living being with its intended ends that matter to it and an item that may aid the life of that being by meeting those ends. This means that the value of the same one thing will be different for different valuers who all have different purposes. The same sunlight that is just right for a plant may be too little for a lizard and the a beachgoer, while what is good for the lizard may be too much for the beachgoer.
The value can change even for the same valuer facing the same thing, when other factors in the entire means-ends structure change. The value of sunlight to a plant will change depending on how much water it has available to renew what it loses. The value of sunlight will fall greatly for the lizard if there is too much chance of being swept up and eaten by bird. The value of a particular prospective day at the beach will change depending on an immense variety of issues, and the result will affect how the beachgoer will value the sunlight on that day.
We have to be careful about the word we use to describe this straight-forward phenomenon. It is a mistake to say that values are relative, because in proper terms ‘relative’ means the values change depending on who is looking at the situation rather than what the situation itself happens to be. It is improper to say that values are subjective merely because they differ depending on the nature of the living being whose life is being used as the standard of value. In terms of the philosophical use of the words, values are not relative but relational[11]. The values will be the same, as a definite relationship between an item and a standard of value identified by someone looking at the situation, irrespective of who is looking at that situation. This fact means that the value that a given item may have to a given creature is frequently observable by others besides just that one creature. Anyone with sufficient mental capacity to be objective, who uses the right method of drawing valid conclusions, and who knows the details, can identify the relationships underlying values as they pertain to other living beings. Whosoever knows the same facts and uses the same standard of value, will arrive at the same conclusion as anyone else who looks at the same situation. The difficulty lies only in coming to know those details. The principle of identification is valid and the ability to make a legitimate prediction of the value of something to another is real, made possible because values are not relative.
This observability of values is inherent in all agriculture and animal handling, and is the basis of many life sciences and their applications. We can learn what will be of value to a plant or animal, and supply those needs to them so that we in turn may acquire our needs from them. We know very well that sunlight is valuable to a plant, in particular conditions, and plan which plants are best for a given climate. Some plants we grow in tropical areas with strong sunlight, some in cooler areas with weaker sunlight, and so on. Similarly, we know that lizards need to warm themselves and so the curators of zoos will provide natural or artificial lighting for their lizards’ needs. Less seriously, we can pick out appropriate plants for the conditions of our homes and gardens, and later move our pot plants to various locations depending on sunlight. We can also determine whether we have the means that make owning a pet lizard viable, and if so we build enclosures for pet lizards that include sunning spots. Finally, businesses know that we need plants and animals and make things that we can use because we know that they are values to plants and animals and they are in turn values to us, such as greenhouses and light fixtures. Again less seriously, businesses know that beachgoers love the sun, so and produce things like beach toys and sunscreen for their use.
When dealing with other people it is harder to know the details because it includes their personal preferences that we can’t know about unless they tell us. Nevertheless it is still possible to make good educated guesses to varying degrees of success[12], especially in aggregate. We can determine what may be of value to other people and supply those values in return for the same from them. Other benefits will include guidance for searches for what may be of value to another, searches for to whom something may be a value, why it may be a value to someone, and showing that someone how to gain or keep that value. These and more, developed from the observability of values, are crucial to all economic activity.
The values generated by measurement
The act of measurement implies the generation of a quantitative relationship between what is measured and the standard against which it is measured. This process requires there to be a unit of measurement, where that unit is taken to be ‘one of’ something. The act of measurement would then generate cardinal numbers, which are numerical multiples and fractions of this unit.
At this point in time, however, we do not have a unit. Measures generated by measurement are not yet expressible in terms of numbers. The best that can be achieved at present is literary expressions of degree of value. Something may be said to be of negligible value, of some value, or moderate value, and so on up to something that is said to be of immense value. This suffices for the great majority of our needs, as the issue for personal use is only one of precision. For example, notice that the lack of a specific unit hasn’t stopped agriculture, biology and medicine from being sciences, and so too is the situation for economics. For personal purposes what we have is good enough to allow the creation of scales of rank, in which items being measured are given ordinal numbers as positions on that rank. Equally importantly, the fact of measurement of value also allows us to insert new members into that scale and hence reassign ordinal ranks, all of which can be done both without difficulty and in a manner that can be identified by another.
It is erroneous to say that values are ordinal as there is a definite quantitative relationship underlying measurement, but it is true that measured values are not yet cardinal. It is one thing to say not yet, but it is quite another and totally unjustified to say not ever[13]. Moreover, as we will see, there is a unit suitable for calculation available to meet business needs. The use of this unit can be taken to whatever level of precision is practical in any situation. We will also see that this unit itself arises from the sufficiency generated by the system of ranking.
The need of conceptual creatures to be rational
The range of consideration for all non-volitional non-conceptual creatures is limited. The great majority are bound to the biochemical or sensory-perceptual stimuli of the moment, such as plants or jellyfish, some only able to think about a few minutes at a time such as lizards, and the rest act on the basis of one set of seasons at a time, such as bears and squirrels. They have no real understanding of time and do not consider the whole context of their lives. In comparison to volitional conceptual creatures such as man, the needs of non-volitional non-conceptual creatures are simple, and their valuations are equally simple. A given item that is a subject of opportunity or threat is evaluated and acted upon according to the needs of the moment and no further. Non-volitional creatures will have their standards of value and the skills required to use their means of survival built into them either by genetics or raising by their parents. Once set, they do not and need not change for the rest of their lives. They have no capacity to examine more abstract ends, and never contemplate the idea of life as the standard of value. For them the operative standards are only ever perceptual-level needs. The structural system of means and ends changes only at a pace slow enough to allow evolution to work on genetics or skill-sets. The requirements of these creatures to form values can be safely left at the perceptual level.
For man, however, this range-of-the-moment kind of valuation will not do. As a creatures with conceptual consciousness, man is capable of understanding time and the whole of his means-ends structures from concrete to abstract levels. For man it is the conceptual faculty rather than any other bodily capability that is the means of survival, as at the physical level we are quite humdrum and the use of our brains is the only way we can deal with our means-ends structures. However, people have neither their standards of value nor skills in the use of their means of survival built into them. Conceptually, man is born tabula rasa, and inherits only a handful of basic skills and reflexes that are all entirely non-conceptual. He can learn more, but at any moment he can choose to ignore what he has learned, and do so irrespective of how well he knows what to do and how practiced he is at doing it. He has no choice but to use conceptual-level identification. As a volitional creature he does get to choose his method, but as a conceptual creature he must learn and choose one deliberately because if he does not then he will always end up using his mind in the myriad accidental ways that personal history leads to. Precisely because the conceptual method is powerful both for good and ill, failing to choose a deliberate method and defaulting to accident is very dangerous as it throws his life, through his values and actions, onto the fickle mercy of chance. A beachgoer who just sees that the day is sunny and rushes off to the beach, either after dredging up some rationalisation or without further thought at all beyond observing the present sunlight, could end up with a ruined weekend or even suffer job loss if it was a workday, and he or she could and should have known better.
At the conceptual level the complexity of the means-ends structure is considerable, and can change quickly[14]. In most cases, however, it wont be so unwieldy that it takes a genius to handle, as the degrees of complexity that must be handled by people are the product of what they are mentally capable of and what people have created for themselves accordingly. A man who is not a genius wont have to deal with a highly complex means-ends structure because he wont create one for himself, while a genius will have to because he did. The only constant in this is that as an example of man, and hence possessing at least some degree of conceptual ability, there will be some degree of complexity that requires a matching degree of proper use of that conceptual faculty. The only way to deal with that complexity, at the conceptual level, is to use the only tool suited for it: reason. If a conceptual being – a person as opposed to an animal – wants to live successfully, then that person must ensure that he or she forms his or her values objectively.
[11] See also Smith, T, (2000) Viable Values, Rowman & Littlefield, pp97-99
[12] Contrary to what some believe, a proper economics does not ignore psychology but instead must consider it when trying to guide those who want to understand the path of future valuation. This fact is made use of in marketing science, for example. Contrast this to Rothbard, M, (2004) Man, Economy and State, Scholar’s Edition, Ludwig von Mises Institute, p308
[13] C.f. von Mises (1964/1996) Human Action, 4thd Edition, Fox & Wilkes, p97
[14] Biologists point out that conceptual consciousness arose in the first place because it was the most effective means of dealing with this fact. Changes in circumstances of survival – meaning means-ends structures in regard to food sources and protection against predators and the like – were just too complex for the perceptual-level consciousnesses of our primate ancestors to handle. Those with the first conceptual-level consciousnesses preferentially thrived and out-competed those that did not have that level of consciousness. For example, Sagan, C (1980/2000) “The Persistence of Memory” Cosmos. Needs a better reference.