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INTRODUCTION Book – BECOMING STEVE JOBS: HOW A RECKLESS UPSTART BECAME A VISIONARY LEADER Writers – Brent Schlender and Rick Tetzeli Chapters – 1. Chapter 12: Two Decisions 2. Chapter 15: The Whole Widget About: Becoming Steve Jobs is a biography. Emphasis here is on phases of life that shaped thought process and character, enabling Steve to lead creation of most valuable gadget in mankind’s history. The content book covers ranges from pre Apple years, Apple 2, Macintosh, NeXT, Pixar, iPod, iPhone, Stanford speech, sickness, and iPad to name some. It is derived from people like Steve’s wife Laurene, his close ally Jonathan Ive, one his most productive employees Tim Fadell etc. Style involves writing it in the form of interpretations of these people and some of Brent’s own, when they observed Steve in these phases. The study group focuses on sections of book that specifically deal with iPhone development, and its conceptualization before that. We study about the following: a.) Five projects that acted as input for the “idea of iPhone”. b.) We then move on to next chapter, where specific challenges, related negotiations, demo, initial and later response, plus overall impact of iPhone is discussed. a.) is mostly covered in Chapter 12, and b.) in Chapter 15. To enable greater focus, we will skip some portions of chapter 12. Exact details of sections will be explained in Schedule related post in this thread. Chapter 15 is the core, and will be studied to the fullest. Last week will be reserved for conclusion by the participants. Note: Membership of objectivismonline forum is the prerequisite for participating here. Also please confirm your intent to participate in the thread whose link will appear in 3rd post of this thread. References: Book - http://www.amazon.com/Becoming-Steve-Jobs-Evolution-Visionary/dp/0385347405/ref=sr_1_1?ie=UTF8&qid=1454938114&sr=8-1&keywords=becoming+steve+jobs