If an intellectual were to state that his cognition and knowledge were “the standard of reality”, any Objectivist would easily refute the proposition as subjectivist and primacy of consciousness.
Why then is it commonly accepted (I have heard and read fairly regularly) and not challenged, that: “an individual’s life is the standard of value”? (Another way: - “My life is my standard of value”)?
Rand’s formulation reads: “The Objectivist ethics holds man’s life as the *standard* of value–and *his own life* as the ethical *purpose* of every individual man.” VoS
Not: “A” man’s life, rather, “man’s life”.
The error could be made by a failure to discriminate the abstractions “man’s life” and “standard” and “value” - from - one’s individual, concrete life, while connecting them by a conceptual chain. After all, well-assumed to be moral lore in Objectivism is that one’s life is one’s highest and supreme value–so does this not conveniently converge with one’s own life equally being one’s “standard of value”??
Which one mistakenly arrives at by a self-referencing, circularity. Effect - I am my own “standard”. A conclusion which is ultimately subjective (and leaving one adrift from a “standard of value” to which to adhere).
Practically, this will be acted out as: whatever “I” choose and decide to be my value, is a value because “I” chose it.
Furthering the mistake, when applied consistently to other individuals, comes about moral relativism: Whatever he/they select as a value is to be evaluated “good” because their own lives are their own standard of value, after all…
An ethical standard and “gauge” and benchmark provide one an *objective* abstract means by which to measure one’s values, and the pursuit of.
I.e.: Is ~this~ proper to the life of man, qua man? Yes … then it is good for me.