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The current debate over free speech on the Internet offers us a prime example of how different strands of collectivists play ping-pong with each other. It begins with a serve of the ball. For example, companies like Twitter or Facebook or Google convince people that their social media sites are "communities." They say this in their TOS and use it to justify forming "community standards" of behavior. And when prominent people start suffering from demonetization or deplatforming because of their speech, the users send a sharp volley back to the server. They accept the notion of "social media as