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Character-based Investment

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A vital part of Warren Buffett's success stems from his intellectual independence. In the height of the dot-com craze, he was unmoved. He had the patience to wait out what he judged was a bubble ("the biggest transfer of wealth"). In this context, patience means keeping a long term perspective.

The cornerstone of his business is buying whole companies, not just stocks. He is also reputed for his honesty and this is a business advantage when he deals with people, because they know they can trust what he says.

In contrast to the charlatans who try to make a quick buck, good character (a.k.a. morality) usually underlies the really large fortunes.

How can I use my morality to my advantage in the stock market? Anyone care to brainstorm?

(www.berkshireHathaway.com)

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