This is a very important issue, since the presentation of ideas does influence the listeners receptivity to them.
My approach differs when dealing with friends versus a curious stranger or aquaintance.
Ayn Rand’s ideas are so central to my life that most anyone I deal with more than a few times, especially those who become friends, will learn of my admiration for her and her ideas.
I will not raise the issues of Rand or her philosophy unless it is appropriate given the flow of conversation. Pushing Rand onto people, in my mind, is essentially the same as running around “spreading the holy word”.
If I gauge that the person 1) could become an Objectivist with exposure to her ideas, 2) could be interested, and 3) the conversation is appropriate for it, then I will breach the subject.
I strongly believe in promoting the virtue of Rand’s ideas, rather than focusing on what wrong with America, the world, certain people, etc. That means taking the aspects of Objectivism, Rand’s life, and so on, that I am most passionate about, and bringing that into the conversation. In other words, I ask myself “Why do I love Objectivist ideas and Ayn Rand as a person?” That’s what I want to get across to the other person.
In my view, if you have a chance of turning them on to Rand, they already know about the negative things going on in today’s world. A positive message is far more inspiring than a negative one.
I will offer one of Rand’s novels as a gift to a friend once I believe it is proper, considering the depth of the relationship and what I perceive their receptivity to be. For a friend who isn’t a big reader, I will purchase Anthem. For an avid reader, the choice is Atlas.
I prefer offering a novel, given my experience that many people are turned off by philosophy in general. It’s no surprise with what most of philosophy offers them. The novels offer them an exposure to Rand’s ideas in a more appealing format for most.