Its intended audience is not just Objectivists, Ayn Rand fans, or professional intellectuals. It is a popular book for general audiences. While very philosophical, it's not what Ayn Rand would call "philosophy for Ragnar." It's philosophy for Rearden and for Eddie Willers and for the boy on the bicycle in Monadnock Valley.
Its subject is neither ethical nor political. It's about epistemology and psycho-epistemology but, unlike Harry Binswanger's How We Know, it doesn't attempt to comprehensively describe or explain consciousness. Instead, it's a small "how-to" book -- a user's manual or quick-start guide -- for consciousness.
It's not about Objectivist epistemology per se, but about an important aspect of epistemology and of Ayn Rand's unique thinking method that is crucial to everyone's life and well-being: causal reasoning.
The style is friendly, conversational, and entertaining with a focus on principle-based solutions to real-life problems.
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