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Reblogged:How to Win Minds

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Some researchers have analyzeda Reddit thread called, "changemyview," to better understand how one might use the Internet to persuade people to change their minds. Doctoral student Chenhao Tan of Cornell, who published the results, found eight techniques that worked, and speculates that they apply to many other settings. I'll list them without elaboration and give my take afterwards:

  1. Respond to the initial statement sooner rather than later.
  2. Respond in groups.
  3. Have a few back-and-forth exchanges with your opponent, but never go past three or four.
  4. Link to outside evidence.
  5. Don't quote the person you're arguing with.
  6. Don't act too intense -- that scares people off.
  7. Write a longer response if you're actually trying to change someone's opinion.
  8. Last but not least, try to base your arguments around points that your opponent didn't initially address.
Item 5 was the biggest surprise to me, since it brought up something I'd never thought of. And I was initially inclined to pick a bone with Item 2, given how much group-"thinking" I've seen on the Internet and the dubious value of getting a second-handerto voice agreement about something. But then I realized that the common thread to all of these is that they offer evidence for someone's mind to consider and respect that mind's sovereignty, by making it clear that the other person will be left free to think about the issue for himself. Thinking about the list in that way, I realized that one form of evidence that an idea might be worth considering is that other reasonable people hold it. (This isn't to say that some people won't just fall into line with "what everyone else thinks.")

This is a valuable article for people interested in cultural change to consider, and it caused me to recall an episode in my own past, in which I pretty much acted the way this guidance would call for. (This was over email, so I didn't involve others.) I gained agreement on a big issue in that correspondence, but I conducted myself well partly by accident. Now, thanks to this article, I better understand what I did right, and have a much greater chance of doing so again if a similar opportunity arises in the future.

-- CAV

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#8 Does not sound right to me. 

The focus seems to be: when there are pros and cons, focus less on the other person's understanding of premises, and focus more on changing how they weigh the pros against the cons.

The example they give in the short article is: If your weird uncle in the US posts that he's voting Trump because Trump will improve the economy, you should argue that he shouldn't vote Trump because of his views on Muslims."

I think there's an element of truth to this because it is tougher to break premises that as lower-level, but I think one has to question those premises. The traditional model of convincing people who have strongly held beliefs is called "unfreeze-change-freeze". The idea is that you attack the existing belief and show all the weaknesses in that belief. Only once this process is underway do you start the second thread of offering an alternative vision.

Edited by softwareNerd
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